The Problem Gambling Awareness Campaign
AwarenessBehaviour Change
NSW Office of Liquor, Gaming and Racing Communities NSW
The Problem Gambling Awareness Campaign is part of a three-year Early Intervention, Prevention Strategy (EIPECS) established by the NSW Government in 2009. Four other gambling awareness campaigns will be held in the Arabic, Greek, Italian and Vietnamese communities.
The Problem Gambling Awareness Campaigns are funded by the NSW Government and administered by Communities NSW.
The NSW Government in association with Multicultural Health Communications and the five ethnic counselling services (see below) are responsible for the campaign.
The five communities were chosen as a result of the findings from the Needs Analysis of Problem Gambling Counselling Services for NSW CALD Communities 2008. (The report was produced by The Cultural and Indigenous Research Centre Australia).
The language groups - Arabic, Chinese, Greek, Italian and Vietnamese speaking communities are the highest ranking cultural and linguistically diverse communities in NSW by language spoke at home according to the 2006 ABS Census data.
The NSW Government already provides problem gambling counselling in the five languages through the:
• Arab Council Australia
• Auburn Asian Welfare Centre Sydney Chinese Counselling Service
• Co.As.It
• The Greek Orthodox Archdiocese of Australia Greek Welfare Centre
• Vietnamese Community in Australia NSW Chapter Inc.
Awareness
• To create ongoing dialogue within the five targeted communities (Italian, Greek, Vietnamese, Chinese and Arabic) about the issue of problem gambling.
• To help break down the stigmas and shame faced by problem gamblers and their loved ones, which is a key barrier to seeking help.
Behaviour Change
• To increase active help-seeking among problem gamblers, and affected family members and friends.
• Increase trust and awareness of RGF's funded in-language counselling services.
Increase trust and awareness of other sources of help: health professionals, religious organisations, welfare agencies, and family and friends.
NSW Office of Liquor, Gaming and Racing Communities NSW