CRC Award ( Community Relations Commission For a
multicultural NSW)
2006 National
Multicultural Marketing Awards
NSW Multicultural
Communication Service was the winner of the 2006 Advertising
Award.
The national Breast Cancer Awareness
Campaign was developed to help women from culturally and
linguistically diverse backgrounds overcome cultural
influences and beliefs that could act as barriers to early
detection and treatment of breast cancer. The aim of
the campaign was to provide women from Arabic, Chinese,
Greek, Italian and Vietnamese communities with accurate and
culturally appropriate information about the disease in
their own language, to help them make informed decisions
about their health and, if necessary, about treatment.
The big breakthrough was that the multilingual advertising
led women to be able to make phone calls in their first
language to discuss this sensitive issue with the anonymity
of a telephone line The lines were answered by bilingual
breast cancer information consultants.
The
2007 National Multicultural Marketing Award recognises
Multilingual Quitline Campaign of MHCS
For the second year in a row, the NSW
Multicultural Health Communication Service, has been
selected as finalist in the Advertising Section in the
annual Community Relations Commission’s (CRC) National
Multicultural Marketing Awards.
The print and radio campaign,
developed for the Cancer Institute of NSW, was available in
Arabic, Italian and Vietnamese aimed to promote the
existence of the first smoking cessation service staffed by
professionally trained bilingual information officers.
The awards, held at the Westin Hotel
in Sydney on the 16th of November was given by
NSW Premier Morris Iemma. It recognises best practice in
advertising and marketing to culturally and linguistically
diverse communities.
The multilingual quitlines with
bilingual information officers, are available in the
following languages and is accessible anywhere in Australia
for the price of a local call:
For more information about the
multilingual quitlines contact Bevan Wilson on 02 9816 0300
To read more about the National
Multicultural Marketing Awards visit
www.crc.nsw.gov.au
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