Background

The Healthy and Tasty Challenge 2009 CALD Recipe Competitions was a unique, successful and popular campaign that targeted 6 communities reaching 8 language groups namely Chinese (Cantonese & Mandarin), Filipino, Italian, Samoan, Sri Lankan (Sinhalese & Tamil) and Tongan which was designed to communicate the importance of lifestyle changes in terms of food consumption and exercise use culturally relevant strategies which address cultural beliefs and practices regarding diet, food and body image and inform CALD communities about simple but achievable alternatives such as walking, bike riding and consuming smaller portions of food.

The NSW Multicultural Health Communication Service (MHCS) was commissioned in 2008 by the Australian Better Health Initiative (ABHI) to support their national “Measure Up” campaign to promote the healthy eating message “2 & 5” a daily diet of 2 serves of fruit and 5 serves of vegetables every day to prevent Diabetes and other chronic diseases focusing on these language groups through specific activities and target the communities through a mass media campaigns as mail outs, information dissemination through general practitioners, free editorials, free radio spots, and community events.

Risk Factors such as a high incidence and prevalence of diabetes were employed to identify these 6 communities (8 languages) as groups to be targeted. A competition was held for each of the targeted 8 language groups to encourage community members to submit recipes that were relevant to their culture using healthy food tips from the "Healthy Food" information pack sent out by MHCS to the participants.
Following the success of the Ethnic Cook Off in 2009 which showcased the winners of the recipe competitions, MHCS featured the ethnic recipes in a multilingual cookbook from the winning and top competition finalists. The aim of the Healthy and Tasty Challenge Recipe Competition Cookbook is to encourage members of multicultural communities to eat healthy by increasing their daily serves of fruit and vegetables. The free cookbook is being distributed to multicultural communities and is available online.

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Objectives

  • To increase awareness in the Chinese (Cantonese/Mandarin), Filipino, Italian, Samoan, Sri Lankan (Sinhalese & Tamil) and Tongan communities of the importance of the recommended healthy eating guideline of the – “ 2 and 5 campaign” – to have 2 serves of fruit and 5 serves of vegetables per day as a means of avoiding chronic diseases
  • To influence attitudes within these communities that healthy food can be prepared easily, with cost-effective ingredients
  • To increase the confidence of the targeted ethnic groups in preparing healthy food at home
  • To influence a positive attitude towards recommended healthy cooking – for the community members to think “Yes, I think that recipe will work with my family…”
  • To convince these communities that HEALTHY food can be TASTY!

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Target Audience

Chinese (Cantonese & Mandarin), Filipino, Italian, Samoan, Sri Lankan (Sinhalese & Tamil) and Tongan communities

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Activities

  • Conducted a “healthy and tasty recipe competition” in each of the targeted six communities (8 language groups)
  • Advertised the competitions through ethnic newspapers, radio stations and partner organisations
  • Distributed packs containing competition information as well as information on the importance of a healthy diet
  • Held a community event entitled the “Ethnic Cook Off” to showcase the winning recipes, announced and awarded the finalists for each of the targeted communities which generated a massive ethnic, local and national media coverage
  • All winning dishes were publicised through ethnic, local and mainstream media in NSW and even in other states
  • MHCS developed and published the “Healthy and Tasty Challenge Recipe Competition Cook Book” featuring the recipes of the winners and finalists
  • Organise the “Healthy and Tasty Challenge Recipe Competition Cook Book” launch attended by 200 people including community members, recipe contest participants, ethnic, local and mainstream media

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Promotional Material

Healthy and Tasty Challenge Recipe Competition Cookbook Launch SBS TV News Coverage:



SBS TV News Report CASS Healthy Workers Lunch Competition

 

Healthy and Tasty Challenge Recipe Competition Cookbook in 6 languages

For more information please contact MHCS on T. 02 9816 0347.

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