Background

The NSW Organ and Tissue Donation Service (OTDS) and the NSW Health Multicultural Health Communication Service (MHCS) have been tasked with implementing the NSW Government Plan 2012; Increasing Organ Donation in NSW with respect to addressing information gaps, myths and misconceptions about organ and tissue donation in culturally and linguistically diverse (CALD) communities.
It is widely recognised that people from CALD backgrounds face additional challenges in relation to accessing health information and there is increasing incidence of chronic disease within these communities. Historically there have been lower numbers of donors identified from CALD communities.

For the initial phase of the project in 2013, MHCS is looking to gain an understanding of different cultural attitudes and the best manner in which to engage with CALD communities on this sensitive topic through consultation with key stakeholders.

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Objectives

To increase awareness of organ and tissue donation and it benefits in a number of CALD communities by determining the barriers both culturally and linguistically to organ and tissue donation.

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Target Audience

The CALD groups to be targeted will be determined by examining such issues as size of population, the high incidence of chronic diseases that lead to the need for organ or tissue donation.

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Activities

  • Conduct face to face surveys about the awareness of organ and tissue donation at the 2013 Chinese New Year festivals at Belmore Park, Sydney City and Hurstville as well as at the Vietnamese TET Festival held at the Fairfield Showgrounds in early February.
  • Seek advice from communication networks to identify priority CALD events to target awareness raising activities.
  • Consolidate information into the necessary format and disseminate it to identified priority communities.
  • Run the campaign in conjunction with transplant Australia
  • Provide strategic advice and develop the campaign
  • Coordinate the CALD media

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Media Release

 

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Promotional Material

Fact Sheet about Donation Myths and Misconceptions:

Fulvia Nisyrios -DONOR STORY- Italian

 

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