Background

The What’s Gambling Really Costing You? Gambling Help in Your Language DVD Strategy for the Arabic, Chinese, Greek, Italian and Vietnamese communities is a unique and innovative social marketing and multi media campaign in NSW that addresses the impact of problem gambling in culturally and linguistically diverse (CALD) backgrounds. This project is the Government Category Winner of the 2012 National Multicultural Marketing Awards.
The Multicultural Health Communication Service (MHCS) coordinated the DVD Strategy which was funded by the Responsible Gambling Fund (RGF) in the NSW Department of Trade & Investment as part of its Culturally and Linguistically Diverse (CALD) Problem Gambling Awareness Campaign launched in 2010. This project is part of the NSW Government’s $2.4 million three-year early intervention and prevention strategy.

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Objectives

The DVD aims to increase awareness of, and trust in, the RGF funded in-language counselling services and to reduce the stigma on seeking help within these communities. Overall, the project helps tackle problem gambling by breaking through cultural barriers to address the issue directly and in a culturally appropriate manner.

 

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Target Audience

Arabic, Chinese, Greek, Italian and Vietnamese communities in NSW

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Activities

The What’s Gambling Really Costing You? Gambling Help in Your Language DVD in Arabic, Chinese, Greek, Italian and Vietnamese was launched during Responsible Gambling Awareness Week in May 2012.
Libraries and organisations across NSW are continuously organising viewing sessions, community talks and workshops by bilingual problem gambling counsellors in the five languages due to the increasing number of requests to hold information talks on gambling problems.
The NSW Government provides problem gambling counselling in the five languages through the:

  • Arab Council Australia T. 02 9709 4333
  • Auburn Asian Welfare Centre Sydney Chinese Counselling Service T. 02 9646 3695
  • Italian Association of Assistance (Co.As.It) T. 02 9516 2188
  • Greek Welfare Centre T. 02 9564 0744
  • Vietnamese Community in Australia NSW Chapter Inc T. 02 9727 5599

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Media Release

  • Winner
  • Launch

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Promotional Material


Problem Gambling Survey Report


Title

Gambling Awareness Survey 2012
Chinese, Vietnamese, Greek, Italian and Arabic communities of Sydney

Date

2012

Language

English

Summary

Survey conducted by the NSW Multicultural Health Communication Service and funded by the Responsible Gambling Fund

Media File

PDF


View the Videos online (Youtube)


Language Name

Arabic

Chinese

Greek

Italian

Vietnamese

Television Advertisement

http://www.youtube.com/watch?v=BSo49fD4Ts4

Mandarin
http://www.youtube.com/watch?v=HYOOyB5NHsc
Cantonese
http://www.youtube.com/watch?v=6yZdCRo9ync

http://www.youtube.com/watch?v=rdbvDbxnEjA

http://www.youtube.com/watch?v=snrNulv-HGk

http://www.youtube.com/watch?v=_5iVmKge2FQ

Documentary

http://www.youtube.com/watch?v=D9Sl4f6Nvvk

http://www.youtube.com/watch?v=6yZdCRo9ync

http://www.youtube.com/watch?v=SX5ft6q3Js0

http://www.youtube.com/watch?v=bAyHtV1f2qw

http://www.youtube.com/watch?v=-5pdVfMMy14

To Order the DVD

Order your FREE copy
Call The Arab Council Australia on
02 9709 4333

Order your FREE copy
Call The Auburn Asian Welfare Centre on
02 9646 3695

Order your FREE copy
Call The Greek Welfare Centre on
02 9516 2188

Order your FREE copy
Call Co.As.It on
02 9564 0744

Order your FREE copy
Call The Vietnamese Community in Australia NSW on
02 9727 5599


"What's Gambling Really Costing You" DVD Now Available to Order


Host a "What's Gambling Really Costing You?" DVD viewing and workshop in 5 Languages

For more information please contact MHCS on T. 02 9816 0347.

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