FGM

MHCS is working in partnership with the NSW Education Program on FGM in running the ‘Stop FGM in Your Generation’ campaign which included a media and communication plan to run radio ads, social media promotion, radio editorials and community service announcements targeting the Arabic, Amharic, Kurdish, Indonesian and Somali language groups.

We partnered with the award winning creative agency Eardrum in developing the Dear Mum radio ads in the targeted community languages. These ads are quite moving and compelling showcasing two daughters – one thanking her mom for not following tradition and one who was subjected to FGM and shared to her mom that she loves her but she will never circumcise her daughter.

Our Stop FGM project has been enriched by the support of SBS and community radio broadcasts around NSW in featuring this important issue on their programs.

Radio Ads

To extend the reach of the messages through social media, we also produced Youtube videos of two scenarios for Arabic, Egyptian, Ethiopian, Kurdish, Krio, Indonesian, Sudanese and Somali

Stop FGM In Your Generation - Female Friends Scenario - Egyptian (Arabic)

Stop FGM In Your Generation - Husband & Wife Scenario - Egyptian (Arabic)

 

Stop FGM In Your Generation - Female Friends Scenario - (Indonesian)

Stop FGM In Your Generation - Husband & Wife Scenario - (Indonesian)

 

Stop FGM In Your Generation - Female Friends Scenario (Somali)

Stop FGM In Your Generation - Husband & Wife Scenario (Somali)

 

Stop FGM In Your Generation - Female Friends Scenario - (Sierra Leone - Krio )

Stop FGM In Your Generation - Husband & Wife Scenario - Krio (Sierra Leone)

 

Stop FGM In Your Generation - Female Friends Scenario - (Sudanese)

Stop FGM In Your Generation - Husband & Wife Scenario (sudanese)