pop-up content starts
pop-up content ends

Triple Zero

Stay focused, stay relevant, stay on the line

​​​​​​​​​​​​​​​​​ Triple Zero (000) awareness campaign and promotional material

The national Triple Zero (000) campaign aims to build awareness of the Triple Zero (000) number and educate the community about when to use the number.

The campaign serves to reinforce to members of the public their responsibilities when calling the Triple Zero (000) emergency number both in nominating the required emergency service and identifying the location they are calling from.

The campaign uses the internet, newspapers, radio and television to promote messages of Triple Zero (000). In addition, elements of the campaign have been translated to reach culturally and linguistically diverse communities throughout Australia.

Triple Zero (000) should not be referred to as 'Triple Oh', as this can cause confusion and could result in people incorrectly dialling 666 on some alpha-numeric keypads. If dialled within Australia, emergency calls to 666 will not be re-routed to Triple Zero (000).

Help us to communicate the Triple Zero (000) message

The Triple Zero Awareness Working Group has produced a short video to encourage community organisations to use the Triple Zero logos to raise awareness of the Triple Zero number. The video is presented by Chief Superintendent Paul McGuiggan from Fire & Rescue New South Wales.


Triple Zero (000)

Paul McGuiggan: Welcome to the Triple Zero website. I'm Chief Superintendent Paul McGuiggan with Fire and Rescue New South Wales and a member of the national Triple Zero awareness working group.

It is vital that everyone knows who to call in a life-threatening emergency. Dialing Triple Zero gives you access to police, fire, or ambulance anywhere in Australia. If you have a website or newsletter that helps educate our community, we would encourage you to raise the awareness of the Triple Zero number and use the logo and information on your website or newsletter or in your workplace. We also encourage you to link your website through to www.triplezero.gov.au.

Children, seniors, culturally and linguistically diverse groups, and Aboriginal and Torres Strait Islanders are our most at-risk groups. You can help to reduce any confusion when there is a call for help in a life-threatening emergency.

Please promote Triple Zero's correct use. It could be the difference between life and death.


​​You can apply to use the Triple Zero logo and information by emailing​ capabilityprojects@nema.gov.au with 'Triple Zero logo' as the subject line.

Triple Zero (000) Kids' Challenge online safety game

The Triple Zero (000) Kids' Challenge online safety game was produced by the Triple Zero Awareness Working Group. The game is available in seven languages including English, Arabic, Vietnamese, Chinese, Thai, Hindi and Dinka.

Now you can play the award-winning children's safety game on your smartphone and tablet with app versions of the online game. Available in both Apple and Android versions at:

 

Available on Apple app store 

 

Available on Google play  

 

On 17 September 2014, Minister for Justice the Hon Michael Keenan MP launched the Triple Zero Kids’ Challenge Teacher’s Guide. The guide is aligned with the Australian curriculum and is designed to teach children the practical steps on how to identify, confidently react to, and report emergencies by calling Triple Zero (000).

The guide and supporting resource pack is available to download on the Triple Zero Kids’ Challenge website.

Radio announcements

Radio commercials have been developed to reinforce the Triple Zero (000) campaign message.

Triple Zero (000) radio messages

 

Triple Zero Operator: Emergency. Police, fire, or ambulance?

Speaker 1: Hello? Hello?

Triple Zero Operator: Yes. Police, fire, or ambulance?

Speaker 1: It's my friend. I don't know if she's breathing.

Triple Zero Operator: Okay. Look, I need you to stay on the phone. Just stay on the phone.

Speaker 1: She's turning blue. Hurry.

Speaker 1: Okay. Now, hang on. Oh.

Triple Zero Operator: Triple Zero's sole job is to connect you to emergency services, so please stay on the line and you'll get help faster.

Triple Zero Operator: Emergency. Police, fire, or ambulance?

Speaker 2: Yeah, g'day mate. I need an electrician.

Triple Zero Operator: Do you need police, fire or ambulance?

Speaker 2: No, I just need an electrician. I've got a couple of old crappy power points I need to get changed over.

Triple Zero Operator: Look, I'm sorry, I can only connect to the police, fire or ambulance.

Speaker 2: But I need to talk to an electrician.

Triple Zero Operator: This is for emergencies only.

Speaker 2: This is an emergency. I'm moving into the house and I need to get an electrician to change these power points.

Triple Zero Operator: Triple Zero's sole job is to connect you to your nearest emergency service, so please stay relevant and save Triple Zero for urgent assistance only.

Triple Zero Operator: Emergency. Police, fire, or ambulance?

Speaker 3: Yeah, I'm just passing through.

Triple Zero Operator: Police, fire, or ambulance?

Speaker 3: I can see a whole lot of smoke.

Triple Zero Operator: What town are you calling from?

Speaker 3: I'm on a mobile phone.

Triple Zero Operator: I need the town.

Speaker 3: Yes, there it is. I can see flames. There appears to be a kid or something at the window.

Triple Zero Operator: Yes, okay.

Speaker 3: You guys had better hurry up. This is serious.

Triple Zero Operator: Hello?

Triple Zero Operator: Triple Zero's sole job is to connect you to emergency services. If you stay focused and just answer the prompted questions, you'll get help faster.

 

Culturally and linguistically diverse Triple Zero Radio Messages

 

Following are the multi-lingual radio announcements for the Triple Zero campaign. Nine tracks in total, one by 30 second announcement per language and the key number is TZ/O1. The languages in order are Arabic, Cantonese, Greek, Italian, Korean, Mandarin, Serbian, Spanish, and Vietnamese.

Speaker 1: [Arabic 00:00:26].

Triple Zero Operator: Emergency, police, fire or ambulance.

Speaker 2: [Cantonese 00:00:34].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 3: [Greek 00:01:05].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 4: [Italian 00:01:37].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 5: [Korean 00:02:02].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 6: [Mandarin 00:02:33].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 7: [Serbian 00:03:05].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 8: [Spanish 00:03:36].

Triple Zero Operator: Emergency police, fire or ambulance.

Speaker 9: [Vietnamese 00:04:05].

 

 

Television announcements

These commercials show how the Triple Zero (000) number is used to connect callers to the nearest emergency service. When you call Triple Zero (000), stay focused, stay relevant, and stay on the line.

 

Ambulance Triple Zero (000) awareness television message

 

 

Triple Zero Operator: Emergency, police, fire, or ambulance?

Speaker 1: Hello? I don't know.

Triple Zero Operator: Again, police, fire, or ambulance?

Speaker 1: It's my friend. I think she's bleeding.

Triple Zero Operator: Okay. Look, I need you to stay on the phone.

Speaker 1: Okay.

Triple Zero Operator: Just stay on the phone.

Speaker 1: She's turning blue, hurry.

Triple Zero Operator: Okay, hang on. Oh.

Triple Zero Operator: Triple Zero's sole job is to connect you to emergency services, so please stay on the line and you'll get help faster.


 

 

Hooley Dooleys Triple Zero (000) children's awareness television message

 

 

Speaker 1: In an emergency.

MUSIC: 0, 0, 0.

Speaker 1: If there's a fire that you can see.

MUSIC: 0, 0, 0.

Speaker 1: If someone's hurt and you need help.

MUSIC: 0, 0, 0.

Speaker 1: You don't have to manage by yourself. Call for help.

MUSIC: 0, 0, 0.

Speaker 1: Learn the number.

MUSIC: 0, 0, 0.


 

 

Police Triple Zero (000) awareness television message

 

 

Triple Zero Operator: Emergency, police, fire, ambulance.

Speaker 2: Yeah, good day, mate. I need an electrician.

Triple Zero Operator: Do you need police, fire, or ambulance?

Speaker 2: No, I just need an electrician. I've got a couple of crappy power points I need to get changed out.

Triple Zero Operator: Look, I'm sorry, I can only connect you to the police, fire, or ambulance.

Speaker 2: Well, I need to talk to an electrician.

Triple Zero Operator: This is for emergencies only.

Speaker 2: This is an emergency. I'm moving into the house, and I need to get an electrician to change these power points.

Triple Zero Operator: Triple Zero's whole job is to connect you to your nearest emergency service, so please stay relevant and save Triple Zero for urgent assistance only.


Other language resources​

Triple Zero (000) posters have been produced by the Australian Communications and Media Authority (ACMA) in English and a number of other community languages.

​​