2012 National Multicultural Marketing Awards

    The NSW Multicultural Health Communication Service and The Responsible Gambling Fund (RGF) were recognised for the What’s Gambling Really Costing You? DVD campaign as winners of the Government Category of the National Multicultural Marketing Awards 2012. Delivered in Arabic, Chinese, Greek, Italian and Vietnamese, the campaign is a unique and innovative social marketing and multi media campaign in NSW that addresses the impact of problem gambling in culturally and linguistically diverse (CALD) backgrounds. The key purpose of the DVD strategy is to encourage problem gamblers to seek help before they lose everything they have worked hard for, their families, friends, savings and their homes.

    Click on links below to visit the Community Relations Commission (CRC) website for more information on the Government Award:


    Media Release


    2010 National Multicultural Marketing Awards

    The NSW Multicultural Health Communication Service (MHCS) has once again received recognition at the 2010 Community Relations Commission's National Multicultural Marketing Awards - this time for the unique and popular Healthy and Tasty Challenge Culturally and Linguistically Diverse (CALD) Recipe Competitions Campaign which made it as finalist for the Advertising and Communication Category. MHCS was commissioned by the Australian Better Health Initiative (ABHI) to support its national "Measure Up" Campaign. The Healthy and Tasty Challenge CALD Recipe Competition was an innovative project that targeted 6 communities including the Chinese, Filipino, Italian, Samoan, Sri Lankan and Tongan groups. It was a delicious way to promote healthy eating among communities with a high risk of diabetes - a contest for the best recipes incorporating vegetables and fruit. The recipe contests encouraged people from the communities to submit recipes from their culture using health food tips supplied by MHCS and partner community organisations. The aim was to increase awareness of the '2 + 5' campaign - to eat two serves of fruit and five serves of vegetables daily to reduce the risk of chronic disease.


    2009 National Multicultural Marketing Awards recognises two MHCS projects

    The NSW Multicultural Health Communication Service (MHCS) has recently received recognition at the 2009 Community Relations Commission's National Multicultural Marketing Award for good practice in the development of multilingual and marketing campaigns for two projects: a communication campaign targeting parents of children from 0 to 5 years old from Arabic, Chinese and Vietnamese backgrounds and a project to develop and promote a DVD and resource kit for families with a child or a young person with a child with a disability from Afghanistan, Iraq and Sudan.

    Government Category - Winner

    2009 National Awards

    (left to right) Luciana Ozcan, Head of Asia Desk Australasia, CMC Markets, Chris Gollan, Project Officer, Multicultural Health Communication Service, Anne Marie Dwyer, A/Executive Director Community Access DADHC, Warren Fairfax, Principal Policy Officer, Community Access DADHC, Diana Qian, Executive Director Multicultural Advocacy Association of NSW, Barry Gamba, Producer, Information and Cultural Exchange, Michael Camit, Marketing Manager, Multicultural Health Communication Service

    Raising kids together, an information kit for families with a child with a disability was the winner of Government Category. This information kit includes a DVD and booklet available in Arabic, Juba Arabic, Assyrian, Dari, Dinka and English. The resource is a result of a partnership amongst three organisations: the NSW Multicultural Health Communication Service, the Multicultural Disability Advocacy Association (MDAA) and Information and Cultural Exchange (ICE) and was funded by the Department of Ageing, Disability and Home Care (DADHC).

    It covers key areas such as : what to look for if you think your child may have a disability, available services and how to get them, your rights and responsibilities in accessing disability services and key contacts as well as using interpreters.

    Advertising Category - Finalist

    MHCS's Communication Campaign for Families NSW entitled Love, Talk , Read, Sing and Play in Arabic, Chinese and Vietnamese was also selected as one of three finalists in the Advertising Category.

    The Families NSW Communication Strategy for Parents and Carers in the Arabic, Chinese and Vietnamese Communities was a unique media campaign developed to target parents of 0 to 5 years old from the Arabic, Chinese and Vietnamese communities in the Northern Sydney, South East Sydney and South West Sydney areas to promote the key messages of the early parenting resource kit Love Talk Sing Read Play.

    The project aimed to raise awareness of how children can best learn, grow and develop through different stages from 0 - 5 years old, and to increase parents' confidence in parenting and consisted of the development of resources such as flipcharts, print and radio advertising . The campaign also included a forum for bilingual worker who work with parents of children from 0-5 years old as well as publicity through interviews and media coverage by Arabic, Chinese and Vietnamese media.

    For a free copy of Raising kids together information kit ring : 1800 629 072 or 02 9891 6400

    For more information on the above-mentioned campaigns and copies of Arabic, Chinese and Vietnamese Flipcharts please ring the NSW Multicultural Health Communication Service on 02 9816 0347


    The 2007 National Multicultural Marketing Award recognises Multilingual Quitline Campaign of MHCS

    CRC Award


    For the second year in a row, the NSW Multicultural Health Communication Service, was selected as finalist in the Advertising Section in the annual Community Relations Commission's (CRC) National Multicultural Marketing Awards.

    The print and radio campaign, developed for the Cancer Institute of NSW in Arabic, Italian and Vietnamese, aimed to promote the first smoking cessation service staffed by professionally trained bilingual information officers.

    The awards, held at the Westin Hotel in Sydney on the 16th of November were presented by NSW Premier Morris Iemma. They recognise best practice in advertising and marketing to culturally and linguistically diverse communities.

    The multilingual Quitlines with bilingual information officers, are available in the following languages and accessible anywhere in Australia for the price of a local call:

    Arabic - 1300 7848 03

    Italian - 1300 7848 61

    Vietnamese - 1300 7848 65

    For more information about the multilingual quitlines contact Bevan Wilson on 02 9816 0300


    NSW Multicultural Communication Service was the winner of the 2006 Advertising Award

    MHCS worked with the National Breast Cancer Centre on a national breast awareness campaign to help women from culturally and linguistically diverse backgrounds overcome cultural barriers to early detection and treatment of breast cancer. The aim of the campaign was to provide women from Arabic, Chinese, Greek, Italian and Vietnamese communities with accurate, culturally appropriate information about the disease in their own language, to help them make informed decisions about their health and, treatment. The big breakthrough was that multilingual advertising enabled women to make phone calls in their first language to discuss this sensitive issue with the anonymity of a telephone line. The lines were answered by bilingual breast cancer information consultants.

    To read more about the National Multicultural Marketing Awards visit

    Community Relations Commission