2012 National Multicultural Marketing Awards
The NSW Multicultural Health Communication Service and The Responsible Gambling Fund (RGF) were recognised for the What’s Gambling Really Costing You? DVD campaign as winners of the Government Category of the National Multicultural Marketing Awards 2012. Delivered in Arabic, Chinese, Greek, Italian and Vietnamese, the campaign is a unique and innovative social marketing and multi media campaign in NSW that addresses the impact of problem gambling in culturally and linguistically diverse (CALD) backgrounds. The key purpose of the DVD strategy is to encourage problem gamblers to seek help before they lose everything they have worked hard for, their families, friends, savings and their homes.
Media Release