Business Campaign of the Year
- Finalist: NSW Department of Customer Service, NSW Health & MHCS, UM/Identity, Etcom
- Finalist: SBS
- Finalist: Burwood Council
Winner
NSW Department of Customer Service, NSW Health & MHCS, UM/Identity, Etcom - In August 2021, the COVID-19 Delta outbreak was spreading across NSW. To help drive a rapid uptake of vaccinations, UM/Identity and Etcom launched the ‘Let’s Do This’ COVID-19 vaccination campaign. Developed by the NSW Department of Customer Service in partnership with NSW Health and NSW the Multicultural Health Communication Service, this was one of the largest and most critical public health advertising campaigns ever delivered in the state. The campaign platform was designed inclusively from the outset to ensure it resonated clearly with CALD communities.