Ageing, Disability and Home Care (ADHC) funded an initiative in 2011 to conduct a marketing campaign to attract Italian and Chinese speaking volunteers for Meals on Wheels and Community Transport service in the following regions: Sydney City, Inner West and South West regions.  This was part of a larger project investigating ways to attract and retain people from culturally and linguistically (CALD) diverse backgrounds.

This project was funded by the NSW Department of Family and Community Services (FACS) in the form of a Positive Ageing Applied Research Grant. The project was conducted as a collaborative effort between the University of New South Wales (UNSW; leading on research components), the NSW Multicultural Health Communication Service (MHCS, leading on social marketing component) and the Council for The Aged (COTA; leading on recommendation development).


Project Strategy


Promotional Material


For more information please contact MHCS on T. 02 87535047.

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