It's not a disgrace...it's dementia, is a short film to raise awareness, reduce stigma and dispel myths about dementia. The film features carers of people living with dementia giving personal accounts, in their own language, of their experience, along with health professionals who talk about the condition and stress the importance of seeking help early. This film has been produced by Alzheimer's Australia NSW, with thanks to the Department of Health and Ageing (DOHA) and Family and Community Services. It was produced in partnership with Why Documentaries.